a new commercial for revolut
How do you stand out on social when feeds are overflowing with the same content?
For Revolut, the challenge was to move beyond traditional TV logic, standard ad formats and influencer content. To create high-production work that carries the craft of a brand campaign, but feels native to social.
Not a TVC repurposed for social, or another influencer ad people scroll past. But a format that feels at home in social feeds, holds attention, and most importantly, performs.
Built to perform, not just to be seen
Instead of beginning with a brand script, we started from how people actually consume content.
What makes someone stop?
Who do they choose to watch?
And what makes something feel worth their time?
Working with our talent Rhodé Kok, the creative was built around her voice from the very beginning. Her timing, her delivery, her way of speaking to an audience that already knows her.
Rather than asking a creator to step into a predefined campaign, the campaign was shaped around the creator. Allowing the work to feel natural, recognizable and true to its main character.
where cinematic meets social
The result sits somewhere between two worlds.
We developed a set of ads that blend high-end cinematic storytelling, crafted visuals, strong narratives and clear brand messaging, with the pace and tone of creator content. Each piece needed to land within seconds, while still carrying a clear message around Revolut’s core value propositions.
Because while everyone was zigging in the social landscape with unpolished, hand-held content, we zagged with a different type of storytelling. Designed to stand out, but anchored in a creator’s personality and performance, making it feel natural in the feed.
From campaign to ecosystem
To make the campaign feel truly native, the work didn’t stop at the ads themselves.
The content extended into Rhodé’s own ecosystem across YouTube and Instagram, creating a sense of continuity. The campaign didn’t feel like something placed onto her channels, but that naturally belonged there.
Blurring the line between branded content and creator content, and reinforcing the message across multiple touchpoints.
a new kind of commercial
What this ultimately created is something that doesn’t fully fit into existing categories.
It’s not a traditional commercial, and it’s not a standard influencer collaboration either.
It’s a new kind of social-first commercial. One where creator and brand don’t just collaborate, but build something together from the ground up.
