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From creator to ceo
The days of influencers just influencing seem to be over. In the early days of social media, it was all about brand deals, affiliate links, and sponsored posts. But as those influencers grew, as people, creators, and professionals, things started to shift. They began looking for ways to expand. With larger audiences, more experience, and loyal communities behind them, many influencers are choosing to take control. They are no longer just the face of a brand, they want to be the brand. So what’s driving this shift from creator to CEO? And what does it say about the future of influencers?
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