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Gen-Z Report '23
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Gen-Z Culture Report '23
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New York Pizza

NEW YORK PIZZA TO IBIZA

New York Pizza
TALENT
CAMPAIGN

We can’t blame New York Pizza for celebrating their 30th birthday on the world’s biggest party island. But they needed help.

THE FOMO EFFECT

We enlisted 18 TikTok creators to create content across TikTok and Instagram to create hype before the trip. Then, we flew them to Ibiza.

2.5M+

Engagement

30.2M+

Views

I want this
Sound
Play
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‍CONTENT THAT DID THE TALKING

‍There were pool parties, pizzas, tattoos, and we produced over 25 ‘in-time’ videos on New York Pizza’s owned channels to give everyone that insane fear of missing out. The results show that we managed to do just that.

Tell me more

Want to build hype for a Gen-Z audience? Get used to posting in-time and in-the-moment. By tomorrow, it’s old news. To create that sense of virality, you need to make people feel that they’re seeing content about that one thing all over their feed. Which in this case, was the trip of a lifetime.

WANT to stand out and stay in?

Let’s work together! Get in touch.

Let’s work together!
Get in touch.