There were pool parties, pizzas, tattoos, and we produced over 25 ‘in-time’ videos on New York Pizza’s owned channels to give everyone that insane fear of missing out. The results show that we managed to do just that.
Want to build hype for a Gen-Z audience? Get used to posting in-time and in-the-moment. By tomorrow, it’s old news. To create that sense of virality, you need to make people feel that they’re seeing content about that one thing all over their feed. Which in this case, was the trip of a lifetime.