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decode culture,
Before It's Old News

Culture, Gen Z, marketing and more. Get all the insights on what’s shaping tomorrow’s culture.

They’re Building Tomorrow: Meet Gen A

For the past decade, everything has been all about Gen Z. We tracked their every move, from how they rewired the workplace to how they made lowercase letters feel like a personality trait. They’ve had a chokehold on culture, and rightly so.

But while we were busy decoding Z’s, something else was quietly happening in the background. A new generation was watching, listening, and building entire (Roblox) worlds while we weren’t looking. And now, they’re shaping the culture of tomorrow.

Welcome to the world of Gen Alpha.

curious for more?

The US TikTok Ban; What You Need To Know

What’s been going on, what are the (possible) effects, and what can you, as a creator or marketer, do to prepare for any further changes? Let us sum it up for you!

TikTok

marketing

culture

Your Guide To 2025

Every year brings new challenges, new opportunities, and a chance for a fresh start. Ready to hear what’s on our radar for the new year? Let’s dive into our agency predictions for 2025.

culture

marketing

predictions

How Roxy Dekker Captivated a Nation

Just one year ago, the question 'Who is Roxy Dekker?' was still something that was asked sometimes (yes, by boomers, but still). But at this moment, that question isn’t even a possibility anymore. We think it’s safe to say Roxy Dekker is the moment.

Talent

Community

Roxy Dekker

How Nano-Influencers Are Changing The Game

Influencer marketing faces a moment of truth. As brands catch on to the changing social media landscape, the industry must rethink what makes an influencer truly valuable. Spoiler: it’s not their number of followers.

Content

culture

Community

We all talk about community, and you should too

Community is becoming more and more important for Gen Z and Gen A. Young consumers long to be part of the community of their favorite brands and artists. If you’re not putting the work in building your community yet, let us tell you why you definitely should.

Community

Content

marketing

Why we are all in our 'Eras era'

Lately it seems we are all in our ‘eras era’. What’s the reason these eras and trends exist and pop up? Where do they come from, and what’s in it for you as a brand?

Content

Gen Z

Speed of social