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Culture, Gen Z, marketing and more. Get all the insights on what’s shaping tomorrow’s culture.

foryoutopia: our ideal creator landscape

Creators aren't the channel. They are the strategy. Jake Shane is CMO of Katjes. Pien Laat Haar Eten Zien has created three bestselling cookbooks. Stan Molemaker built YoungSparks from scratch, a jewellery brand, launched on the back of an existing audience and years of showing up consistently. These aren't side projects. These are businesses.

The creator didn't just influence the purchase. They became the brand.

So what does that mean for everyone else?

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10 min read

We all talk about community, and you should too

Community is becoming more and more important for Gen Z and Gen A. Young consumers long to be part of the community of their favorite brands and artists. If you’re not putting the work in building your community yet, let us tell you why you definitely should.

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Community

Content

marketing

7 min read

Why we are all in our 'Eras era'

Lately it seems we are all in our ‘eras era’. What’s the reason these eras and trends exist and pop up? Where do they come from, and what’s in it for you as a brand?

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Content

Gen Z

Speed of social

20 min read

Culture Report 2023

Who is Gen-Z in 2023?

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Content

Gen Z

Culture Report

15 min read

Culture Report 2022

Who is Gen-Z in 2022?

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Content

Gen Z

Culture Report

foryoutopia: our ideal creator landscape

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