hunkemöller's full-funnel approach
Influencing people to make a purchase starts long before they ever see an ad. True brand connection begins in the awareness phase, the subtle process of shaping perception and creating desire. At For You Agency, we don’t just aim for instant conversions, we build purchase intent step by step, by using a full-funnel strategy.
the END OF SUMMER EVENT
To bring this strategy to life, we organized an “End of Summer Night Out” at the Pillows Hotel. Hunkemöller’s long-term ambassadors, along with several new faces, were invited for an exclusive dinner experience. Each guest was dressed in Hunkemöller’s latest collection of bodysuits.
After dinner, it was time for the ultimate sleepover activity: a cozy movie night in matching Hunkemöller pyjamas, followed by a stay in the Pillows Hotel, with Hunkemöller branded bedrooms. The next morning, everyone gathered in comfy robes for breakfast together.
This intimate, experience-driven event perfectly embodied the campaign message “For Every Woman in You”, as it highlighted how Hunkemöller is more than lingerie. It’s a lifestyle brand that fits every occasion, mood, and version of yourself.
The goal of this event wasn’t direct sales, it was inspiration. By showcasing Hunkemöller’s new items on well-known influencers, we amplified brand desirability and cultural relevance.
real woman, real stories
Following the event, we launched an influencer campaign focused on Hunkemöller’s unique selling points: a diverse product range, inclusive sizing, and the in-store experience, including free bra fittings.
We deliberately chose to collaborate with micro-influencers, as research shows that micro-creators generate higher engagement and trust compared to macro influencers. Consumers trust recommendations from individuals over brand advertising, especially when the content feels authentic and relatable.
This phase was about credibility, letting real women tell real stories about how Hunkemöller fits into their everyday lives.
Once the seeds were planted and the brand had consistently appeared on potential buyers’ For You Pages, it was time to shift gears. We developed platform-native video concepts designed to drive conversion, showcasing the products in relatable, trend-driven formats, combined with the urgency of the sale period.
what's in it for the marketer?
A full-funnel strategy mirrors how people actually make decisions. Consumers rarely buy after their first encounter with a brand. It typically takes five to seven touchpoints before they decide to purchase.
By integrating every stage of the funnel into your marketing strategy, you set your brand up for sustainable growth rather than short-term wins.
knorr's april fools'
The internet loves a hot take. Every day, someone goes viral for sharing a love (or hate) for something completely unexpected. When @thomaspanterpoes declared his undying love for a Dutch classic, the AVG (potatoes, meat, and veggies). The comments section went wild. Turns out, he wasn’t the only one craving a steaming plate of the nation’s most iconic comfort meal. That sparked an idea: what if we gave this humble dish the stage it truly deserves?
Enter Knorr Dutch AVG: the ultimate April Fools’ campaign