Bigger, bolder, better.
In 2024, we kicked things off with Levi van de Brug, our iconic ambassador, sending out free noodles to Dutch exam students for a moment of joy amid the panic. It was a hit. So this year, we turned up bigger, bolder, and better.
We gave our community the chance to sign up for a Good Snacks care package, and sent out 100 of them across the country, packed with energy, encouragement, and actual fuel. On TikTok, we gave students the scroll break they deserved, with a history lesson, cleverly wrapped in the kind of content they already love. And the night before the exam, when stress hit its peak? History teacher Danique went live with last-minute tips and motivation, exactly what students needed to push through.
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Taking “the sky is the limit” literally
We were with the students while they studied, during their exam stunt, and through the exams themselves. But for us, it didn’t stop when the tests were over. We caught students in that exhilarating post-exam moment: on a flight to Spain, the trip that marks the start of summer freedom. Even mid-air, we created content that captured the relief of the finished exams.
We were everywhere our community was. By showing up in their world, online and offline, we blended education, entertainment, and empathy. Good Snacks didn’t just deliver snacks. We lived and breathed the exam-student experience. We became part of their culture.
what's in it for the marketer?
This campaign shows once again how powerful it is to move with a community instead of just talking to them. By joining students in their world, through stress, laughter, and celebration, Good Snacks built relevance that felt real.
When you show up in the right moments, with the right tone, you don’t just get attention, you earn trust, loyalty, and cultural presence. Want to stand out to stay in? Let’s make your brand impossible to ignore.
