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Gen-Z Report '23
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Gen-Z Culture Report '23
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knaap

CONTENT

Conquering Gen Z on TikTok with Electric Vibes

RIDING THE TRENDS

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In a total marketing win, KNAAP Bikes rolled right into the hearts of Generation Z using the TikTok wave.
Knowing that clicking with Gen Z called for more than just flaunting products, KNAAP Bikes stepped up their game.

450K+

Shares

3.1M+

Engagement

34m+

Views

I want this
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NATIVE ADVERTISING AT ITS FINEST

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These influencers didn't just push the brand, they naturally blended KNAAP Bikes into their videos with a dash of creativity. It was more like hanging out than an ad. By picking the right influencers, KNAAP Bikes hit the viral bullseye. KNAAP Bikes' TikTok blitz was a roaring success. Their collabs racked up millions of views, likes, and shares. Not only did they win the TikTok race among e-bike brands, but they had an audience genuinely thrilled about what they offered.

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