humanizing lynk & co online
Lynk & Co came to us with a clear challenge. How do we turn their bold energy into scroll-stopping content that builds cultural relevance, drives real community engagement, and turns followers into lifelong fans?
Until then, Lynk & Co’s social presence mainly revolved around campaign content. It looked premium but lacked personality. The brand talked at people instead of with them. Our mission was to make Lynk & Co feel human again.
Native to the feed
Car brands have spent years perfecting their look but not their feel. Across the industry we saw the same formula: glossy visuals, over-polished ads and minimal community interaction. Drivers don’t connect with specs. They connect with stories, humor and personality. To build brand love, Lynk & Co needed to act less like a car manufacturer and more like a creator.
We developed an always-on, video-first approach for Instagram and TikTok, with smart repurposing across LinkedIn, X, Facebook and YouTube Shorts. The goal was simple: stay visible all year, join cultural conversations and let Lynk & Co’s voice shine through. Our creative direction focused on three principles:
Be smart. Be social. Be human.
Every post had to inform, entertain or interact in a way that felt native to the feed.
Approachable, confident, fun
We built a continuous stream of social-first videos that lived alongside campaign moments. Each piece was tailored to its platform: quick, witty and visually bold.
We mixed product tips with trend-based edits, turned audience comments into new content and showcased real members of the Lynk & Co community.
The account started to sound like someone you would actually want to follow: approachable, confident and fun.
Comments moved from product questions to genuine excitement, and the brand community began to grow organically. Lynk & Co’s social presence now feels alive, with members, fans and curious drivers coming together around a shared lifestyle, not just a car.
WHAT'S IN IT FOR THE MARKETER?
When brands speak like humans, not billboards, they become part of the culture instead of shouting at it. By giving Lynk & Co a consistent, human voice and an always-on content rhythm, we shifted the brand from campaign bursts to constant relevance. The result? A living, breathing brand presence that connects, fuels community, and keeps the conversation moving, even when the ads stop.
