By accepting cookies from this website, you consent to our privacy policy
Accept
Open preferences

Cookie pref­erences

Essential cookies
Always active
These items are necessary to enable the basic functions of the website.
Analytics
These items help the website operator understand how their website is performing, how visitors interact with the site, and if there are any technical issues. This storage type usually does not collect information that identifies a visitor.
Marketing
These items are used to deliver ads that are more relevant to you and your interests. They may also be used to limit the number of times you see an ad and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the permission of the website operator.
Persona­lization
These items allow the site to remember your choices (such as your username, language or the region you are in) and provide enhanced, more personalized features. For example, a Web site may provide you with local weather reports or traffic information by storing data about your current location.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Accept
Safe preferences
close
What we do
What we do
Cases
Cases
About
About
Creators
Creators
Careers
Careers
FYAcademy
FYAcademy
Gen-Z Report '23
Contact
menu
menu
menu
What we do
What we do
Cases
Cases
About
About
Creators
Creators
Careers
Careers
FYAcademy
FYAcademy
Gen-Z Culture Report '23
Let's talk
Button Text
Reebok

Reaching Gen-Z with Reebok

Reebok
CAMPAIGN

The ask? Get next gen consumers interested in two of Reebok’s new sneakers. The solution? Leave it to the TikTok creators.

LEVERAGE THEIR COMMUNITY 

For the NANO X3, a multi-purpose fitness sneaker, we enlisted the help of the six biggest fitness creators. Then, for the BB4000II, a 90s classic, we brought on 14 of the biggest dancers and personalities on TikTok.

Shares

164K+

Engagement

19.5M+

Views

I want this
Sound
Play
Pause
No items found.

BRIEF-LESS

Working with our partner EssenceMediacom, we gave the creators minimal guidelines, and let them come up with their own creative concepts and content. Letting their individual creativity lead in the full campaign process. 

Tell me more

Because creative freedom and original content is what works best on TikTok. Giving creators the same briefing is like asking 3 people to wear the same outfits in the same size and read the same script. The chances that the outfits don’t fit, or that they read the script wrong are pretty high. But Reebok is the perfect example of a client that gets it, and the results just go to show that creative freedom is the key to authentic content that hits home with Gen-Z.

WANT to stand out and stay in?

Let’s work together! Get in touch.

Let’s work together!
Get in touch.