
Reaching Gen-Z with Reebok
Reebok
CAMPAIGN
The ask? Get next gen consumers interested in two of Reebok’s new sneakers. The solution? Leave it to the TikTok creators.
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Because creative freedom and original content is what works best on TikTok. Giving creators the same briefing is like asking 3 people to wear the same outfits in the same size and read the same script. The chances that the outfits don’t fit, or that they read the script wrong are pretty high. But Reebok is the perfect example of a client that gets it, and the results just go to show that creative freedom is the key to authentic content that hits home with Gen-Z.