ik ben roxy
From social sensation to Prime Video.
With the release of Ik Ben Roxy on Amazon Prime Video, a documentary about singer and creator Roxy Dekker, For You Agency, NewBe, and Prime Video showed that the future of longform storytelling no longer belongs to traditional players.
culture of social
For You Agency created the format and brought Roxy’s story to life in co-creation with NewBe and Prime Video. The project reflects a clear shift in the media landscape. Longform remains a milestone for talent, but how those stories are told is changing fast, not from a traditional TV mindset, but from the culture of social.
We’ve been part of Roxy’s journey from the start. We watched her rise from breakout summer sensation to national phenomenon, and it sparked a question: how can we help our creators go beyond visibility and build lasting careers? That’s how Ik Ben Roxy was born, not as a classic portrait, but as a longform story rooted in the social ecosystem that shaped her.
With Ik Ben Roxy, For You Studios proves that creators are more than just content makers. They’re artists, storytellers, and media brands in their own right. And this is only the beginning. We’re continuing to develop new, creator-led formats that bridge community and content, platform and plot.
